Tuesday, December 31, 2019
Arguments Against Legalized Euthanasia Essay example
The way a person goes through the process of dying and accepts death is closely related to the way the persons society and culture view the process. A persons family, cultural values, social and medical institutions are all factors that form part of the context in which individuals die (Dickinson and Leming 13). In past years, death was an accepted and natural part of life. Unlike today, death was common to occur at home with family and friends present. Advances in health, medicine and medical technology, however, have reduced peoples contact with death. Currently, most people rely on hospitals or nursing homes to take care of the dying (Dickinson and Leming 14). Sociologists Michael R. Leming and George E. Dickinson holdâ⬠¦show more contentâ⬠¦Other groups, such as the Hemlock Society, believe that in justified cases (terminally ill) there is an obligation to help, if asked, a dying person to end his of her life. At the present this is against the law and the Hemlock Society wants to see this rule modified so that a doctor may help without fear of prosecution (Berger and Berger 162). On the other hand, religious groups are horrified by this idea. For example, the Catholic tradition sees death as a negativity and not as something one has a right to. In this tradition, spiritual death in which human being rejects the offer of Gods self-disclosure and cuts himself or herself off from the source of supernatural life, is wo rse than physical death. Thus, to directly take the life of a person is not only wrong because of the harm done to the other party, but, for Catholics, it is also wrong because it is an act of appropriating to oneself an activity reserved to God alone (Berger and Berger 14). There is no need for euthanasia. God gave life and only God should resolve when life ends. In the article Active and Passive Euthanasia, Rachels describes the situation of a patient who is dying of incurable cancer of the throat. He was certain to die within a few days, but he did not wanted to go on living for thoseShow MoreRelatedOpinions on Euthanasia and Assisted Suicide1347 Words à |à 5 Pagesï » ¿Opinions of euthanasia and assisted suicide vary by country to country, and only a few nations permit euthanasia in the case of terminally ill patients (van der Heide et. al., 2007, p. 1957). The public discourse surrounding the ethical, and subsequently legal status of euthanasia is frequently heated and somewhat polarized, because the debate cuts to the very heart of notions of human rights and ethics. Unfortunately, this only tends to further obscure the issue at hand, which is in reality a fairlyRead MoreEuthanasi The Death With Dignity Act1312 Words à |à 6 Pages Euthan asia remains highly controversial in the U.S. because even a state such as Oregon which upholds the Death with Dignity Act ââ¬Å"passed by a margin of 51% to 49% as stated by the Oregon Health Authority. Thus, even though Niles suggested that Oregon supports euthanasia, the Death with Dignity Act seemingly remains controversial because almost half of the population in Oregon is against Euthanasia, and there are stakeholders who still challenge its implementation. In the context of this paper,Read MoreEuthanasia And Assisted Suicide Are Legal1506 Words à |à 7 Pagesplaces where euthanasia and assisted suicide are legal. Even then, the practice is generally only partially permitted and a majority of patients in cases where euthanasia should be an option, cannot travel to another state or country due to their condition. ââ¬Å"The vast majority of families [of terminal patients] do not have the flexibility, resources and time to make all [necessary] changesâ⬠such as obtaining new driver licenses, finding new doctors and house, etc. (Maynard 2014). *Euthanasia and assistedRead MoreEuthanasia - Arguments For And Against Euthanasia Essay1469 Words à |à 6 PagesEnd of life - Euthanasia - Arguments for and against euthanasia. (2006, April 1). Retrieved November 6, 2015. This article sets out the most vital and most recurrently adduced arguments for and against euthanasia. Each subdivision takes as its root, one aspect of the discussion. For example, autonomy and the inviolability of life, designating how it is probable to argue both for and against euthanasia, correspondingly, on the basis of the identical facet. It suggests ââ¬Å"The account will include suchRead More Legalizing Voluntary Euthanasia Essay988 Words à |à 4 PagesToday, voluntary euthanasia is getting closer to being legalized in more than just one state in the United States. ââ¬Å"ââ¬ËVoluntaryââ¬â¢ euthanasia means that the act of putting the person to death is the end result of the personââ¬â¢s own free willâ⬠(Bender 19). ââ¬Å" Voluntary euthanasia is an area worthy of our serious consideration, since it would allow patients who have exhausted all other reasonable options to choose death rather than continue sufferingâ⬠(Bender 19). The question of whe ther or not voluntaryRead MoreThe Hidden Potential Of Euthanasia1006 Words à |à 5 PagesThe Hidden Potential of Euthanasia When people think of the term ââ¬Å"dying with dignityâ⬠they will usually picture themselves living a very fulfilling life where everyone saw them as some sort of hero. Maybe they want to be seen as someone who was strong and kept up with a battle to fight disease. This same image could come to mind with a person who chose to take their own life rather than let a disease or terminal illness be the reason for them dying. There are very few people that imagine dyingRead MoreThe Case Against Euthanasia913 Words à |à 4 Pages(Kirkey 2). Euthanasia is defined as assisting a terminally ill patient with dying early. In many countries the legalization of this practice is being debated in many countries. All doctors against assisted suicide, including the 44 percent in Canada, are on the right side of the argument. Euthanasia should not be legalized because it is unnatural, it violates the Hippocratic Oath, and laws are to extensive. Protecting life is the ethical view of society today, and legalizing euthanasia offsets thatRead MoreShould Euthanasia Be Legalized?901 Words à |à 4 Pages Legalized Murder? Euthanasia allows someone who is suffering from a painful, terminal illness or is comatose to die painlessly. The word ââ¬Å"euthanasiaâ⬠is made up of two Greek wordsââ¬âââ¬Å"euâ⬠means good and ââ¬Å"thanatosâ⬠means death. Thus, the word ââ¬Å"euthanasiaâ⬠translates to ââ¬Å"a good death.â⬠The concept of euthanasia has been around since the 14th century. Even then, it caused much controversy among physicians, lawyers, sociologists and psychologists, making it one of the most complex problems of the modernRead MoreEuthanasia Is A Painless, Quick, And Peaceful Death1569 Words à |à 7 Pagesmisery. This is often thought of as an act of kindness towards your pet; youââ¬â¢re relieving itââ¬â¢s intense pain and suffering. Why is it acceptable to put a loved pet out of its misery, but frowned upon to help a human relieve their terminal pain? Euthanasia is a painless, quick, and peaceful death that can be medically provided to patients by doctors to help end the suffering that comes with a terminal disease. This option is currently illegal in the United States. All over the country, there areRead MoreEuthanasia Should Not Be Legal1520 Words à |à 7 Pages Euthanasia or commonly known as Physician-Assisted Suicide is defined as the painless killing of a patient who is suffering from an incurable and painful disease or is in an irreversible coma. It is an act that speeds up death. Some people consider euthanasia to be a mercy killing and others consider it to be murder. This practice is illegal in most countries. In the United States, however, six states have legalized physician-assisted suicide even though most states, 44 to be more specific, have
Monday, December 23, 2019
Shale Gas And Its Effects On Human Health Essay - 2163 Words
Due to innovations in technologies and techniques involved with shale gas extraction, shale gas production in the United States, as well its natural gas production as a whole, as increased tremendously over the past several decades. As the abundance of domestic energy continues to grow, American consumers have observed declines in gas prices across the nation. However, cheap gas comes with a price: the negative impacts that cheap oil prices and shale gas extraction have on the U.S.ââ¬â¢s environment, economics, and political relations raises questions as to whether Americaââ¬â¢s shale gas revolution is entirely beneficial. Although shale gas offers the potential for abundant and cheap energy and reduced reliance on foreign energy, the harmful impacts on human health and the environment caused by shale gas extraction as well as the negative effects of cheap oil prices on foreign and national economies and the geopolitical imbalances caused by the shift in energy dominance outwei gh the benefits of shale oil. The process of extracting shale gas today involves two methods: horizontal drilling and hydraulic fracturing. Horizontal drilling enables the well to conform to the formation and extract gas from thousands of meters below the entrance of the well. Because the shale rock formation is typically flat and approximately 90 meters thick, this method of drilling maximizes the area of rock that is in contact with the wellbore ââ¬â in comparison to vertical wells, horizontal wells reduceShow MoreRelatedFracking Technology On Extraction Of Shale Gas And Oil Essay1041 Words à |à 5 PagesFracking technology. What are the environmental and health issues related to fracking technology on extraction of shale gas and oil? Unconventional gas and oil extraction process known as hydraulic fracturing, hydrofracking or fracking is a technique used to extract shale gas and oil, on which high pressure fluid is injected, mainly water, containing sand, chemicals or other granular materials which are pumped with a fluid medium under pressure into rock, so that fractures formed in this processRead MoreFracking And The Gas Industry1573 Words à |à 7 PagesSince the turn of the millennium, hydraulic fracturing - a process for extracting natural gas- has spread rapidly across the United States. High volume hydraulic fracturing, or ââ¬Å"fracking,â⬠is a process in which water and chemicals are injected into shale formations underground in order to release trapped natural gas. As fracking spreads throughout the United States, there are more and more reported cases of contaminated drinking water and illness among citizens living near fracking sites. Even withRead MoreThe Effects Of Shale Gas On Global Warming And Climate Change And The Environment1658 Words à |à 7 PagesSergio Rodriguez Sci. 351A Due: 07-30-15 The Effect of Shale Gas on Global Warming and Climate Change and the Environment Global warming is a very disputed issue due to the fact that in every situation, there are two sides to a story. Some believe global warming is not an issue seeing as there have been trends in the past that indicate that the world changes constantly and that it will once again come to its natural order. Like geologist Charles Lyell once stated with his idea of uniformitarianismRead MoreTwo major world concerns today are the energy crisis and economic instability. Hydrofracking may be1400 Words à |à 6 Pagesoil and gas areas which could not be developed previously to be productive. Cooley and Donnelly (2012), experts on global energy policy; state that the world natural gas reserves will be more than enough for the next 130 years, and the latest extraction technology of shale gas can bring a significant contribution to opportunities of gas industry. According to a report by the International Energy Agency (2012), if Europe and Asia countries follow the USA example in the developme nt of shale gas productionRead More Fracking and its Effect on the Environment Essay1464 Words à |à 6 PagesOil and natural gas companies have developed a way to drill for natural gas, a process called hydraulic fracturing, also known as fracking. Natural gas is a flammable gas mixture consisting of methane and several other hydrocarbons that occur naturally underground. Natural gas is used as fuel for heating, cooking, and even in some automobiles like the ââ¬Å"RideOnâ⬠buses. This technique has only recently become economically feasible with the rising prices of fossil fuels, and there is much potentialRead MoreThe Process Of Hydraulic Fracturing1387 Words à |à 6 Pagesis interdependent and interrelated with one another. Scales: In our fast-paced and globalizing world, it is important to know how phenomena and processes effect scales within society. Between the global and local scales, there are world regions and national state scales. These different scales are important because different aspects of human geography are understood best, and analyzed more effectively, at different spatial levels (Knox, 2010, p. 11). In order to analyze the process of hydraulicRead MoreNatural Gas Is A Pillar Of Canadas Energy Resources Landscape1251 Words à |à 6 PagesNatural gas is a pillar in Canadaââ¬â¢s energy resources landscape. Industry reports (IBISWorld) indicate that the oil and gas industries (e.g., gas extraction, gas field services, natural gas distribution) in Canada are expected to generate revenues of over $56.4bn in 2015. The Canadian Energy Research Institute projects Western Canadaââ¬â¢s natural gas sector to add $2.3tn to Canadaââ¬â¢s GDP between 2015 and 2035. While, sales are projected to ge nerate $1.4tn in sales and $400bn in taxes, as well as attractRead MoreHydraulic Fracturing And Its Effects On The Environment1087 Words à |à 5 Pagesfracturing, also known as fracking, is the process of drilling and injecting fluid into the ground at high pressure in order to fracture shale rocks to release natural gases inside. Many people are referring to fracking as an energy revolution that will last America at least 100 years. What they donââ¬â¢t know is that at the rate we are going, it wont last us 40, and the effects that it has on the environment will make earthââ¬â¢s lifespan shorter too. We need to stop hydraulic fracturing because it is wastefulRead MoreThe Issue Of Hydraulic Fracturing1444 Words à |à 6 PagesHydraulic Fracturing One of the hottest new issues that has arisen to the forefront of the battle between environmentalists and the energy industry, where the health of future generations is set against our energy needs and economic growth, is the issue of hydraulic fracturing, or fracking as it is colloquially called. Americaââ¬â¢s new-found energy independence has been made possible using technology that was only a pipe dream a mere decade ago, slashing the disparity between net imports versus exportsRead MoreHydraulic Fracturing : The Good And The Bad1381 Words à |à 6 Pagescombination with advancement in directional drilling has made it possible to economically extract oil and gas from unconventional resources. The growth in U.S. oil and gas exploration and production made possible by the increase in use of hydraulic fracturing, has raised concerns about its potential to impact human health and the environment. Concerns have been raised by the public about the effects of hydraulic fracturing on quality and quantity of drinking water resources. The hydraulic fracturing
Sunday, December 15, 2019
Anne Hutchinson and Puritan Leadership Free Essays
Anne Hutchinson and Puritan Leadership Anne Hutchinson was a strong willed and intelligent woman that lived in 1637 in the Massachusetts Bay colony. She opposed both John Winthrop, governor of the colony, as well as the Puritan church leaders who had a different set of beliefs from her, and made up the court of elected officials that assisted the governor. She was banished from the colony in 1638 on charges of blasphemy, because she claimed to have direct and divine inspiration from the Holy Spirit, in a Puritan community it was thought that only preachers and other church leaders could see God, this idea was known as the covenant of works. We will write a custom essay sample on Anne Hutchinson and Puritan Leadership or any similar topic only for you Order Now Anne Hutchinson was a believer in the covenant of grace where God could show himself to anyone at anytime. Anne Hutchinson had a bold personality, many problems with Puritan leadership and their beliefs, and was banished from the colony on charges of blasphemy in a controversial trial. Anne Hutchinson was a very confident and bold woman, and unlike many other women in colonial lifestyle she spoke her mind. Her intellect was very strong, and she outwitted Governor Winthrop and the jury of her trial for many days. She believed very heavily that men and women were equal in the eyes of God, and thought that the covenant of works being preached by the Puritan preachers was incorrect. Anne Hutchinson was an excellent speaker, which was demonstrated in her court trial where she bashed most of the charges against her with her high intellect. Hutchinson also led discussions on the sermons from the Puritan preachers with other women after church using her interpretation of what God was really trying to say. Anne Hutchinson was a strong believer in predestination an, idea developed by John Calvin. Predestination is the belief that God has already chosen those few people for salvation. In her interpretation Anne Hutchinson thought that actions did not matter towards salvation because God had already made his choice, this theory is also known as the covenant of grace. She opposed the Puritan Ministers who for the most part thought and preached that if you do and achieve certain things then God will save you, ideas from the covenant of works. That is why she held discussions on sermons for her followers, after she received divine inspiration from God, because she felt that Puritan preachers were not interpreting Godââ¬â¢s word correctly. After openly and publicly disagreeing with the teachings of the Puritan preachers and holding her discussions about their sermons Anne Hutchinson was taken into court by Governor John Winthrop on counts of disturbing the peace and slandering the ministry. After a long and back and forth trial Anne Hutchinson was charged with blasphemy and sentenced to banishment from the colony. The trial was controversial because she really had not done anything illegal, but because of the notion that women should be submissive to men in the colonies, and her defying the church were strongly frowned open especially by men. It was also a male dominated society, so Anne Hutchinson did not ever really have a chance for a totally unbiased trial. Such as the one Roger Williams received, he was tried for some of the same things Hutchinson was tried for, but because of his gender probably received more of a fair trial because of his gender. Williams was not banished from his colony, where Hutchinson was banished from the Massachusetts Bay colony on the charges of blasphemy. She was convicted of this because in the beliefs by the Puritan preachers only preachers and other church leaders could receive any type of divine inspiration, so being a woman it was impossible for her to receive any divine inspiration. Anne Hutchinson was still very important though as she helped found the colony of Rhode Island with her beliefs. She was a very strong confident woman taking care of her 15 kids in the Rhode Island wilderness. And even though she did not receive a totally fair trial, because in that time period it was frowned upon for anyone to speak out against the church especially a woman she had a lasting impact on the way men thought about the intelligence of women. Anne Hutchinson was a woman who had a bold personality and although being a Puritan herself believed that Puritan preachers were wrong, and was eventually banished to Rhode Island for it. How to cite Anne Hutchinson and Puritan Leadership, Essay examples
Saturday, December 7, 2019
Trends in E-Commerce Business-Free-Samples-myassignmenthelp.Com
Question: Do research on recent trends in E-Commerce Business. Answer: Project Title We will be doing the research on recent trends in e-commerce business, in which we shall show study on latest trends and technologies being used for e-commerce business. With advent of new technologies there is continuous improvement in how the e-commerce business works . The research shall be conducted based on the data collected from various case studies and trends achieved by companies in latest survey. Secondary Data collection The source of secondary data shall be nielsen report https://www.nielsen.com/content/dam/nielsenglobal/jp/docs/report/2016/Nielsen-Global-Connected-Commerce-Report-January-2016 Or we can collect the data from https://www.secondarydata.com/marketing/ecommerce.asp Research Questions In ever increasing economy, how the e-commerce trends have changed over the years? How buying trends through e-commerce website and mobile app have changed? Evolution price comparison of e-commerce website have evolved? How the artificial intelligence will make the e-commerce website more user friendly? How the customer relationship management shall be managed in the e-commerce platform? How the payment process shall be achieved with growing threats of cyber-attacks on e-commerce websites? How the digital payment security is managed in the e-commerce data is managed? How the user data shall be managed in the e-commerce website database? How to check the authenticity of the product on the e-commerce website? Search terms (Google Scholars) The search terms to be used: e-commerce trends in market, e-commerce evolution, e-commerce comparison mechanism. Articles Picked The artificial intelligence and chatbots shall be included as suggested by brandwatch.com and smartinshights.com articles (Kit Smith, 2017). The multichannel merchant also predicts that social media shall continue to grow for the e-commerce promotion and marketing (Annabel Daly, 2017). References List Kit Smith, 2017, 7 predictions on what expect in 2017 retrieved from https://www.brandwatch.com/blog/ecommerce-trends-2017/ , 1st August, 2017 Annabel Daly, 2017, 7 Ecommerce Trends for Online Growth in 2017, retrieved from https://www.smartinsights.com/ecommerce/ecommerce-strategy/7-ecommerce-trends-online-growth-2017-paid-marketplace/ , 1st August, 2017 Mickael Froger, 2017, E-commerce trends and predictions, retrieved from https://multichannelmerchant.com/blog/ecommerce-trends-and-predictions-for-2017/ , 1st August, 2017
Saturday, November 30, 2019
The Sweater Review Essay Example
The Sweater Review Paper Essay on The Sweater Blanca Busquets gathered into a ball of life thread of the main characters of the novel and bound are impeccable literary sweater. All the most piquant and intriguing events in their lives were neatly woven nimble spokes writer in insightful, caustically-ironic novel. it has everything crazy love, insidious rivalry, forbidden desires, disinterested friendship, and fatal passion the perfect murder The novel kind of -. fount of worldly philosophy. He certainly makes us think and reflect on the mistakes and the problems that are inherent selfish human nature. We will write a custom essay sample on The Sweater Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Sweater Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Sweater Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It is terrible to imagine the state of people were imprisoned in his own body. Watch for life, for boiling in the events of her, but did not feel a part of it -. Frank torment even the most strong-spirited people The main character of the novel Dolors lived a long, but not a serene life. Stroke robs her ability to speak and move normally. This forces her posilen in the house of his youngest daughter, together with her family. Closed in his close little world sitting in a chair in the dining room Dolors suddenly opens a new world, full of surprises, the existence of which previously it had no idea although this world her family. Each family member lives his life, and everyone has a secret, but for Dolors all these secrets come true. All the secrets, all the vices and sins that hide her relatives, suddenly appeared before her in all its glory. Each new discovery of an elderly woman makes the reader shudder of surprise. However, most besets intrigue hid in his memoirs Dolors about my life The author is very well managed to twist the threads of the past and the present, from which the novel turned out saturated events and experiences. The book will appeal to family people, people who love to reflect on the meaning of life and just for those who prefer to observe, analyze and draw conclusions.
Monday, November 25, 2019
Statistics Project Math 108 Part 2 Essays
Statistics Project Math 108 Part 2 Essays Statistics Project Math 108 Part 2 Essay Statistics Project Math 108 Part 2 Essay statistics project- MTH 108 Name: Cody R. Jacobs Part 2: Different Graphs (Visual Representation) used in the Real World (20 points) Find a current issue of The Wall Street Journal, Newsweek, Time, USA Today, Detroit Free Press, or other news media either in the Library or on-line. Find two different types of graphs or visual representations in the media. Please note: up to 10% of the total points could be deducted for shortcomings in sentence structure and mechanics for written responses. Attach a copy of each graph and cite in APA format. Determine for each graph (on a separate sheet of paper for each 10 points each): a. Type of graph (i. e. bar graph, pie chart, line graph, etc. ). (1 pt. ) b. List the variables used in the graph. (1 pt. ) c. Conclusions drawn from the graph (write minimum of three complete sentences). (4 pts. ) d. Discuss the practical implications of the conclusion. How could this data impact your personal and/or business life now or in the future (write minimum of three complete sentences)? (4 pts. ) Variables used in the graph: B. Type of Education: a. Graduated Earned GED In HS or pursuing GED No Diploma, Enrollment, or GED b. Percentage of students in each category Place in which information was taken: California Rest of Nation C. Conclusions Drawn: More students in the rest of the nation received their GED than in California. b. The people who are pursuing a GED, enrolled in HS, have no diploma, or have graduated are very similar between California and the rest of the nation. c. There is a higher percentage of enrollment, no diplomas, and GEDs in California than in the rest of the nation. D. I dont believe that this information will affect my personal or business life. I have graduated from high school on time and am now pursuing a egree in Human Services. It shocks me that California has a higher percentage of people who have no diploma or a GED. Considering the fact that they have a higher population and a lot of wealth from business, they should have more graduates. Type of Religion: Christian Muslims Nonaffiliated Hindus Buddhists Jews Other Percentage of people in each category a. The largest religion in the world is Christianity b. Christianity is nearly double the amount of Muslims. c. Jews have the smallest amount of believers in the world D. I believe that this information will affect my personal or business life. I am a Christian ad I believe in Christ. I have went to church my entire life. These statistics wont make a literal impact on my life, but I am a part of these statistics and this chart. It does however; influence me to share the gospel with people who arent Christians to give them a hope and a purpose. Amos, Jason. What Happened to Dropouts From The High School Class of 2004? Alliance For Excellent Education. Alliance For Excellent Education, 22 Sept. 2008. Web. 17 Nov. 2013. Geography. Practice Test Geography Two. N. p. , n. d. Web. 17 Nov. 2013.
Friday, November 22, 2019
Attributes of the employees
Attributes of the employees Attributes of the employees Employees are the most critical part of an organization as they provide their skills for an organizationââ¬â¢s operations and they are the one who can drag the organizational performance because of these reasons the employers wants to hire the people having the best attributes. In the following I have selected out the attributes of the employees valued by the employer through from different websites and different books also address the same attributes. 1. Communications Skills By far, the one skill mentioned most often by employers is the ability to listen, write, and speak effectively. Successful communication is critical in business. It saves time, minimizes mistakes & reduces conflicts. 2. Analytical, Research Skills Deals with ability to assess a situation, seek multiple perspectives, gather more information if necessary, and identify key issues that need to be addressed. 3. Computer, Technical Literacy Almost all jobs now require some basic under standing of computer hardware and software, especially word processing, spreadsheets, printers, telephone and email. 4. Flexibility, Adaptability, Managing Multiple Priorities Deals with ability to manage multiple assignments and tasks, set priorities, and adapt to changing conditions and work assignments. 5. Interpersonal Abilities The ability to relate to co-workers, inspire others to participate, and mitigate conflict with co-workers is essential given the amount of time spent at work each day. 6. Leadership, Management Skills While there is some debate about whether leadership is something people are born with, these skills deal with ability to take charge and manage co-workers. 7. Multicultural Sensitivity, Awareness There is possibly no bigger issue in the workplace than diversity, and job-seekers must demonstrate a sensitivity and awareness to other people and cultures. 8. Planning, Organizing Deals with ability to design, plan, organize, and implement projects and tasks within an allotted timeframe. Also involves goal-setting. 9. Problem-Solving, Reasoning, Creativity Involves the ability to find solutions to problems using creativity, reasoning, and past experiences along with the available information and resources. 10. Teamwork Because so many jobs involve working in one or more work-groups, employee must have the ability to work with others in a professional manner while attempting to achieve a common goal. 11. Personal Values Employers Seek in Employees Of equal importance to skills are the values, personality traits, and personal characteristics that employers seek. 12. Honesty, Integrity, Morality Employers probably respect personal integrity more than any other value, especially in light of the many recent corporate scandals. 13. Dedication, Hard-Working, Work Ethic, Tenacity Employers seek job-seekers who love what they do and will keep at it until they solve the problem and get the job done. 14. Dependability, Reliability, Responsib ility Thereââ¬â¢s no question that all employers desire employees who will arrive to work every day ââ¬â on time ââ¬â and ready to work, and who will take responsibility for their actions. 15. Loyalty Employers want employees who will have a strong devotion to the company ââ¬â even at times when the company is not necessarily loyal to its employees. 16. Positive Attitude, Motivation, Energy, Passion The job-seekers who get hired and the employees who get promoted are the ones with drive and passion ââ¬â and who demonstrate this enthusiasm through their words and actions.
Wednesday, November 20, 2019
HRM - Journal Report Unit 9 Essay Example | Topics and Well Written Essays - 1000 words
HRM - Journal Report Unit 9 - Essay Example The factors are put into consideration before implementing any HRM strategies (Dickmann, Sparrow & Brewster, 2008). Identifying best HRM processes for the rest of the organization is not the MNCââ¬â¢s goal, but instead finding the best fit between the companyââ¬â¢s overall strategy and the firmââ¬â¢s external environment and HRM policies. I learned that the transitional scope guide on having the HRM decisions based on international scope. Following international HRM strategy, decisions considers every employee needs in every nation where the firm operates. The issue is the ability to initiate standards fair to every employee, regardless of their location or country they operate. Additionally, transnational representation refers to the multinational compositions of the companyââ¬â¢s executives and managers. Ideally, the MNC processes should base on transnational approach. The approach means that the multicultural understanding is into consideration, instead of trying to have the international employees fit within the domestic market scope, a more HRM holistic method get used. Thus, using a transnational approach shows that the HRM practices and policies are a significant part of the successful business as they act as mechanisms for control and coordination of the international operations. Culture is the key factor to managing HRM on the global scale. I reckon that understanding culture and also appreciating different cultures can help the HRM strategies be successful in any nation. There are different cultural dimension considered in HRM strategies. The first culture dimension is individualism-collectivism. The cultural dimension describes the individuals degree integrated into groups. MNCââ¬â¢s should focus on the personââ¬â¢s accomplishments instead of group accomplishments. Society base on cohesive groups in the collective society, thus, it is significant of focus on the group instead of the individual. Secondly, power distance
Monday, November 18, 2019
Human computer interaction Assignment Example | Topics and Well Written Essays - 750 words
Human computer interaction - Assignment Example This made me to access outdated and irrelevant source of ideas that lowered my knowledge and competence levels. Equally, there were cases in which hackers and introduction of malware made accessing the sites impossible hence completely blocking my access to the sites. The major contributing factors to the problems were unprofessional management of the sites plus poor site designs. The site hosts assumed that the sites operated perfectly despite the poor maintenance approaches provided. Progress is achievable through improved maintenance and constant updating of the sites ensuring stable site access throughout the year. Future designs of these sites need to factor in issues of proper site maintenance with regular upgrades to avoid inconvenience to all the users. Question 2 HCL is supposed to offer quick solutions in an effective and comprehensive way without compromising the quality of products and services in question. The use of mobile technology to get solutions for common problems is one of the great samples. Many present day scanners use heuristic signatures for virus and malware detection in an efficient and faster means. This is sustainable model for handling the problems with a properly designed tool and framework without compromising of the status of data under threat. ... Therefore, it offers a sustainable and manageable solution to lives and property. The essence of Berkun apply to HCL since the algorithms in HCL are quite compressive and user friendly that they are able to offer solutions to most common problems in technology use and academic endeavours of people presently. In gaming and social media application of this technology has enriched and fastened the use of this services.HCL applies the search of task through search trees accomplishing it effectively .The amount of information and games in the internet is quite high therefore it offers efficiency due to its selectiveness and specialization. Instead of giving all the possible solution branches, it provides the branch most likely possible to the necessary outcomes in relation to other branches and options. From experiences in using this technology its specific in selection of information and materials at the points of need. Question 3 Connection with technology challenges the status quo thro ugh offering various opportunities and possibilities to human connection rather than the physical communication. The examples and real applications presented by Sherry Turckle represent an illustration of what is going on in the world of technology today. The society expects much from technology in relation to what we receive and expect from humans. It has provided an opportunity and illusion of companionship without friendship hence no cost and incurred within the companionship model provided by technology. Parents and the children fail to provide one another with companionship and attention as witnessed in cases where parents get busy with emailing and texting to colleagues during meals instead of
Saturday, November 16, 2019
Future Career Essay Example for Free
Future Career Essay When i think about a future career for myself, i see myself doing it for a very long time. In my imagination i picture myself as a millitary special forces officer. I have always wanted to go into the military since i was a little boy. The first time i ever heard about the green berets or the navy seals i knew that was what i wanted to do. I was told that being in the special forces was a very hard, but honorable career. You have to be very tough physically and mentally. My favorite thing about the special forces teams were that they are allowed to access the worlds latest technology and would go on top secret missions and save tons of people and no one would even know that the event had happened. The military today is a lot different than it was when I was a little kid. Karl von Clausewitz defined war as an act of violence intended to compel our opponent to fulfill our will In order to attain this object fully, the enemy must be disarmed, and disarmament becomes therefore the immediate object of hostility. In the future, we will have the prospective to make war without the use of violence and fulfill the second half of von Clausewitzs definition with software alone. Cyber describes systems that use mechanical or electronic systems to swap human control. Cyber warfare can be executed without violence and therefore the reliance on software intensive systems-cyber systems can make nations exposed to warfare without violence. With the escalating use of computers in military and government, there has been a growing awareness of both a new susceptibility in national infrastructure and a new method of attacking ones enemies. Cyber Warfare could mean winning wars without firing shots, the shutting down of entire national infrastructures at the push of a button, and the complete exploitation or destruction of an enemys communication networks. It could mean threats from across the world by states with no ability to launch a conventional attack just by using cheap laptops. In conclusion nations and their critical infrastructures are becoming increasingly dependent on computer networks for their operation. Also as armies around the world are transforming fr om a platform centric to a network centric force there is increasing reliance on networking technology. With all the advantages of such connectivity come unprecedented challenges to network security. Today we have unmanned aerial vehicle (UAV), commonly known as drones, is an aircraft without a human pilot aboard. Its flight is controlled either autonomously by onboard computers or by theà remote control of a pilot on the ground or in another vehicle. It allows us to keep soldiers lives safe it were to go down. Putting drones together with the futures technology create a new idea of a drone. In the future computers will become more intelligent and will be able to decide answers in situations. Putting a computer like that into a drone will create a weapon of mass destruction. The drone will be able to make lethal decisions without the command of a human. Within the next ten years our drones will become a lot more technologically advanced. Soon the drones will be able to choose and make lethal decisions by itself without the command or control of a human. The military has access to the Military Imaging and Surveillance Technology. The Military Imaging and Surveillance Technology (MIST) program can develop a fundamentally new optical capability that can provide high-resolution 3-D images to locate and identify a target at much longer ranges than is possible with existing surveillance systems. Within the next decade our surveillance will be so technologically advanced that the military will be able to look up anyone in the world and pinpoint their exact location and view what kind of activities they are participating in. Joining the military will be tough trying to keep up with todays expectations in intelligence and technology. But getting to be able to live my dream and do what I have always wanted to do with allow me to strive to accomplish whatever means necessary.
Thursday, November 14, 2019
Anne Spencer :: essays research papers
The Atypical Woman in a Typical World Do many people know who Anne Spencer is? Probably not. Anne Spencer was a Harlem Renaissance poet who actually lived in Lynchburg, Virginia. She immensely enjoyed working in her garden and spending time in Edankraal, a small cottage in her garden where she wrote most of her poetry. Though Anne was a hard worker, she definitely was not a typical woman of the early 20th century. Anne and her husband, Edward, did many things that were not typical during the early 20th century, but these "atypical" characteristics made the couple very unique. Anne was the "unannounced" valedictorian of her class at the Virginia Theological Seminary and College (Potter 129). This was unusual because at the time African American women were able to attend school, but most did not go to college, much less become the valedictorian of the graduating class. Though some say that Anne was not the valedictorian of her class, but rather a shy girl was the valedictorian, and Anne definitely was not shy ("Anne Bethel"). Anneââ¬â¢s intelligence definitely shows throughout her work. Spencer did not work simply to earn money; she worked because she enjoyed what she was doing. According to A History of Women in the West, the women of the early 20th century were still working at home, keeping the children, doing house chores, and some even worked on the farm. When World War I broke out because of the assassination of Austrian Archduke Franz Ferdinand, most women went to work in factories (24). Anne did not work in a factory; but she did work at Jones Memorial Libraryââ¬â¢s Dunbar Branch for $75 a month. Anne was not the typical librarian hired for this job. Though the library only served African American patrons, the position as a librarian normally went to a white person. She convinced the employer that she was qualified by showing him/her that she was a published poet. She also taught at her alma mater, the Virginia Theological Seminary and College for free, just because she loved teaching (Clark). On the other hand, Edward was Lynchburg, Virginiaââ¬â¢s fir st parcel postman. Not only was this an enormous achievement for the city of Lynchburg, but also because Edward was an African American. Edward also helped out with the family grocery store which was close to their home on 1313 Pierce Street. The pay he received helped the familyââ¬â¢s financial situation tremendously (Salmon 18).
Monday, November 11, 2019
Strauss and Brahms
On October 16, 2010 at 8:00 pm I attended the ââ¬Å"Strauss & Brahmsâ⬠concert by the Atlanta Symphony Orchestra at the Woodruff Arts Center. The program consisted of three compositions, each which received the longest standing applause from an audience that I have ever witnessed. The first piece performed was On the Beautiful Blue Danube, Waltzes, Opus 314 by Johann Strauss, composed in 1867 during the late Romantic era. This piece is similar and different from Fredric Chopinââ¬â¢s Mazurka in B-flat that we studied in class.Similarities include both are dance music in triple meter and are in major key attributing to their mostly bright and cheerful mood, though the Blue Danube is also more romantic. Differences are the type of dance music, the Mazurka we studied being shorter in length with a heavy accent on the second or third beat of each measure, and the Waltz being almost quadruple in length with a heavy accent on the first beat as is customary. In addition, Strauss would reintroduce themes with very little if no variation, whereas Chopin would use various variations of the theme as well as contrast.The second composition performed was the Concerto for Violin and Orchestra by Alan Berg with the famous violinist Julian Rachlin as the featured soloist. I understood the piece to be program music right away when the conductor gave us a brief narrative or story on which the music was based. Composed in 1935 during the Expressionism period, the music is similar to the style of the time in that it focuses more on representing the emotional experiences of Manon Gropius (whom the piece is about) rather than representing her physical characteristics or physical experiences and such.The concerto is divided into two movements, each which are divided into two sections. In movement one in the Andante section, the music is played in sonata form with the last three sections in ternary form (A-B-A) before transitioning into the Allegretto section, which is mor e dance-like. In the second movement, in the Allegro section, the tempo is faster and the mood is more agitated, and in the Adagio section the tempo is slower and the mood is calmer. Throughout the composition, Berg combines the twelve tone system we studied in class by Arnold Schoenberg with a whole tone scale pointed out by the conductor before the performance.To me the music sounded kind of eerie and strange, though I liked the parts when the violin reached very high notes. The last piece performed was Symphony No. 2 In D Major, Opus 73 by Johannes Brahms, composed in 1877 also during the late Romantic era. I find this piece to be reflective of the time period because it certainly has a form and structure similar to the classical period, most notably works of Beethoven. The symphony has the classical symphony structure of four movements and each are in major key.In the first movement, Allegro non troppo, the harmony and rhythm of the melody consistently changes. In the second mov ement, Adiago non troppo, there are variations of many different themes throughout. In the third movement, Allegretto grazioso, the form changes from the sonata form of the previous two movements, and in the last movement, Allegro con spirito, the form returns back to sonata form. In terms of dynamics, each movement alternated between loud (forte) and soft (piano) music. The most memorable part that stood out for me was the melody that I recognized as a lullaby.The melody would often change to where it did not sound like before, but was always wide-ranging and conjunct for the most part. Overall, I enjoyed the concert. In honesty, it was the first classical concert I ever attended, so it was pretty funny to see the conductor when he was fervently waving his arms around with his hair bouncing up and down like madman. I was also extremely impressed by the performance of solo violinist, who was outstanding. Everyone working at the Symphony Hall was really nice and well mannered. I woul d love to attend here again for my second concert report.
Saturday, November 9, 2019
Little Gemini
Describe your favorite food. You should say: What it tastes like When people eat it How it is made and explain why you like it. Describe a child you know well. You should say: Where you met him/her What he/she looks like What personality he/she has and explain how you feel about him/her. Describe a close friend of yours. You should say: Who he/she is How you got to know each other what activities you do together and explain why you feel close to him or her. Describe a toy you used to play with. You should say: What it was made of How you got it What you did with it and explain whether you liked it or not and why.Describe an exciting period of your life. You should say: When it was Who was with you What you did and explain why it was exciting for you. Describe a garden/park you enjoyed visiting. You should say: Where it is What it looks like When you first visited it and explain how you enjoyed the visit. Describe a change in the past few years in your city. You should say: What the c hange was What caused the change Whether it was easy to change and explain what you think of the change. Describe a popular TV program in your country. You should say: What time it is on What is it about Who watches it and explain why it is very popular in your country.Describe a book you enjoyed reading very much. You should say: What the name of the book was When you read it What the book was about and explain why you liked it. Describe a recent news story that you heard or read about. You should say: How you heard about the news story What people, places or events were involved How you felt about the news story and explain why you found this news story particularly interesting. Describe a subject you enjoyed studying at school. You should say: When and where you started studying it What the lessons were like What made the subject different from other subjects And explain why you enjoyed the subjectDescribe an artist or entertainer you admire. You should say: Who they are and what they do How they became successful How you found out about them And explain why you admire them. Describe an important choice you had to make in your life. You should say: When you had this choice What you had to choose between Whether you made a good choice And explain how you felt when you were making this choice Describe a job you have done. You should say: How you got the job What the job involved How long the job lasted Describe how well you did the jobDescribe an area of countryside you know and like. You should say: Where it is What its special features are What you and other people do in this area And explain why you like it Describe an object you particularly like. You should say: What it is and what it looks like What it is made of What it is for And explain why it is special for you Describe a newspaper or magazine you enjoy reading. You should say: What kind of newspaper/magazine it is Which parts of it you read regularly When and where you read it Explain why you enjoy reading it Describe something healthy you enjoy doing.You should say: What you do Where you do it Who you do it with And explain why you think doing this is healthy Describe a game or sport you enjoy playing. You should say: What kind of sport it is Who you play it with Where you play it And explain why you enjoy playing it Describe someone in your family who you like. You should say: How this person is related to you What this person looks like What kind of person he/she is And explain why you like this person Describe a museum or art gallery that you have visited. You should say: Where it is Why you went there What you particularly remember about the place.Describe an enjoyable event that you experienced when you were at school. You should say: When it happened What was good about it Who was there And explain why this event has special meaning for you. Describe a song or piece of music you like. You should say: What the song or music is What kind of song or music it is Where you first heard it And explain why you like it Describe a festival that is important in your country. You should say: When the festival occurs What you did during it What you like or dislike about it And explain why this festival is important
Thursday, November 7, 2019
Free Essays on Importance Of The Word
His word When asked to do this essay I immediately started looking to all the things I am week in. Of coarse all of us want to not be weak in any area but there are always going to be something we are going to have to work on. But as I started to look at my weaknesses I realized the root of a lot of them. I traced a lot of my weaknesses back to one thing. It was my hunger for the word. I always hear that you hunger for what you feed on. I experience this in almost every aspect of my life. I start playing a sport and all the sudden, that was all I wanted to do. I started eating at chilis and all the sudden, thatââ¬â¢s all I ate. I hadnââ¬â¢t realized it but I didnââ¬â¢t need a chemical to make any of those things addictive. I created the addiction. So in knowing that, I tried to create an addiction for Gods word but I failed miserably. Because I had not asked for help. Iââ¬â¢m also realizing that I can do nothing on my own. Everything that I seek to do on my own will fail w ithout help from God. So what made me think that I alone could create a passion for His word? Well, it was the subtle lie of self sufficiency. ââ¬Å"The rain and the snow come down from the heavens and stay on the ground to water the earth. They cause the grain to grow, producing seed for the farmer and bread for the hungry. It is the same with my word. I send it out and it always produces fruit. It will accomplish all I want it to. And it will prosper everywhere I send it,â⬠(Isaiah 55:10 - 11). I donââ¬â¢t know if you have noticed but if it is going to rain, you canââ¬â¢t stop it. You might run for a while but eventually you are going to get wet. Godââ¬â¢s word is very similar if you want to press in. Everything in Gods word is intended to change you into the man or woman God has created you to be. And no one can stop what Gods word says to be true. I want to be fruitful and grow like the land that was soaked from the heavens. Through this verse I saw a promise of grow... Free Essays on Importance Of The Word Free Essays on Importance Of The Word His word When asked to do this essay I immediately started looking to all the things I am week in. Of coarse all of us want to not be weak in any area but there are always going to be something we are going to have to work on. But as I started to look at my weaknesses I realized the root of a lot of them. I traced a lot of my weaknesses back to one thing. It was my hunger for the word. I always hear that you hunger for what you feed on. I experience this in almost every aspect of my life. I start playing a sport and all the sudden, that was all I wanted to do. I started eating at chilis and all the sudden, thatââ¬â¢s all I ate. I hadnââ¬â¢t realized it but I didnââ¬â¢t need a chemical to make any of those things addictive. I created the addiction. So in knowing that, I tried to create an addiction for Gods word but I failed miserably. Because I had not asked for help. Iââ¬â¢m also realizing that I can do nothing on my own. Everything that I seek to do on my own will fail w ithout help from God. So what made me think that I alone could create a passion for His word? Well, it was the subtle lie of self sufficiency. ââ¬Å"The rain and the snow come down from the heavens and stay on the ground to water the earth. They cause the grain to grow, producing seed for the farmer and bread for the hungry. It is the same with my word. I send it out and it always produces fruit. It will accomplish all I want it to. And it will prosper everywhere I send it,â⬠(Isaiah 55:10 - 11). I donââ¬â¢t know if you have noticed but if it is going to rain, you canââ¬â¢t stop it. You might run for a while but eventually you are going to get wet. Godââ¬â¢s word is very similar if you want to press in. Everything in Gods word is intended to change you into the man or woman God has created you to be. And no one can stop what Gods word says to be true. I want to be fruitful and grow like the land that was soaked from the heavens. Through this verse I saw a promise of grow...
Monday, November 4, 2019
Nutrition Essay Example | Topics and Well Written Essays - 1250 words - 2
Nutrition - Essay Example For protein, the AMDR is 10 to 35% and the percent calories derived from my protein intake is found between the two limits. The AMDR for fat is 30 to 35% and the percent calories from my fat intake is again in between the two limits. Are there any nutrients from your diet that are above the recommended Tolerable Upper Limit (UL) ââ¬â see front cover of the text for the table listing UL for various nutrients (please note that not all nutrients have an UL. Do you take a multivitamin? If so, after analyzing your diet, do you think you need to continue taking a multivitamin? If you do not take a multivitamin, do you think you need to take a multivitamin or do you think you can meet your needs by the foods you consume? According to the nutrition analysis that I have printed out, my intake of the following nutrients is 100% below the DRI: fiber (15.77%), calcium (41.76%), iron (81.3%), phosphorus (85.5%), ash (5.51%), vitamin A (74.87%), vitamin C (49.27%) and cholesterol (48.03%). Fiber is usually found in oats, seeds, beans, barley, peas, lentils, apples, citrus fruit, carrots, plums, and squash. Adding 3 apples, 2 potatoes with skin, 2 cups of lentil soup or 1 cup of bran in my diet would increase my intake of fiber. In order to address my calcium deficiency, I can add 2 cups of skim milk and 227 grams of yogurt in my daily diet. I should also add 10 cups of vegetables and two oranges a day in order to have more iron and vitamin C in my diet. With these additions to my diet, my lack of Vitamin A and cholesterol would also be addressed. The following nutrients, on the other hand, are above the 150% DRI: sodium (215.38%), thiamin (329.40%) and riboflavin (234.24%). Among these three, the quantity of sodium that I have consumed is the most alarming. For all three days, my consumption of sodium has gone over the tolerable upper limit of 2.3 grams per day. This excess can be a future cause of high blood pressure and kidney
Saturday, November 2, 2019
Optimality Theory Essay Example | Topics and Well Written Essays - 3500 words
Optimality Theory - Essay Example Joseph Paul Stemberger And Barbara Handford Bernhardt "The Emergence of Faithfulness" http://www.linguistics.ubc.ca/People/Stemberger/S_B_1999.pdf. Stemberger & Bernhardt, 1999 asserted "The basis of OT is the use of constraints rather than rules. Rules within language are procedures that construct representations and alter them in particular ways. Constraints, in contrast, are limitations on what is possible in a system. Constraints can also lead to the alteration of a representation such that information is lost or added. From a cognitive-psychological perspective, however, the mechanisms are quite different". (Stemberger & Bernhardt, 1999, pp. 417-446) If we conceptualize phonology as part of the process for producing and understanding language, the phonological properties of language must result from the fact that it is an extremely practiced behavior linked with the vocal tract of human beings. To move away from the more theoretical views of phonology, it is perhaps helpful to compare speaking to other moderately complex but repetitive neuron-motor activities, such as playing the piano. While a person learns to play the piano, he or she learns not just to strike notes, but to strike notes in sequence. Every piece of music has its own sequence of notes that should be learned. Practice is essential; the motor patterns that guide to the fluent, striking of longer and longer sequences of notes should be automated for a piece to begin to sound like music. With practice, the transitions linking the notes become more fluent, and the speed of execution mechanically increases. In order to maintain the correct rhythm and tempo, the player should at times hold back and not play every note as fast as doable. Several analogies with the acquisition and use of phonology are observable. Children learn phonological sequences as parts of words, never separately of words. Articulatory routines that are by now mastered are called forth for the production of new words, leading to a propensity of children to expand their vocabulary by obtaining words that are phonologically comparable to those they already know (Ferguson and Farwell 1975, Lindblom 1992). This propensity leads to the structuring of the phonological sequences across words and the restrictive of the potentially massive phonetic inventory. Put another way, the repetition of gestures and sequences across words permits relations of identity and similarity to expand in stretches of speech, giving rise to segment, syllable, and foot-sized units. Through practice, speakers become more fluent in stringing words together and this fluency and automation is typified by the smoothing of transitions and overlapping of movements forced by the need to retain information value. Several repeated sequences become highly automated and abridged in form. At the same time, speakers should be able to access and recruit sequences into new combinations to state their thoughts and intentions. With practice, t
Thursday, October 31, 2019
The Negative Impact of Electronic Waste Disposal Methods in Africa Research Paper
The Negative Impact of Electronic Waste Disposal Methods in Africa - Research Paper Example In the countries within the continent of Africa, the total amount of electronic waste produced in 2014 was 1.9 Megatons. The only countries that have put in frameworks in terms of national policies and legislative pieces of guidelines are Nigeria and Cameroon. There are nations that are in the process of enacting fundamental legislative frameworks regarding the disposal of electronic waste materials such as Kenya, Ethiopia, and Ghana. According to Bwalya and Zulu (314), the country Kenya do not have a proper framework for handling electronic wastes. This is because Kenya continues to integrate information communication technology (ICT) in its economy. Among the highest generators of electronic waste materials in Africa are Nigeria, South Africa and Egypt with a total of 0.22, 0.35 and 0.37 Megatons respectively in absolute quantities. On the other hand, Mauritius, Seychelles, and Equatorial Guinea are the major electronic waste generators in relative quantities of 9.3 kg per inch, 10 .9 kg per inch and 10.8kg per inch respectively. The entire continent of Africa produces 1.7 kg per inch as an annual amount of electronic waste. This figure reflects only the amount of waste generated domestically and does not include the amount generated through imports of used electronic equipment (Baldà © 38).The challenge that affects the continent is major lack of comprehensive reforms by the governments concerning the electronic waste generation and management.
Tuesday, October 29, 2019
The New Technology of War Essay Example for Free
The New Technology of War Essay Tanks: Tanks were massive killing machines, which could hold many goods and many men. This was an advantage because before tanks were invented, the soldiers had to walk to and from different battlefields under the risk of shellfire. The tanks were obviously bullet proof and protective and could move through the battlefield. They could go through wire entanglements and cross enemy trenches. This was useful to make a space for friendly soldiers to attack and could push back the enemy frontline a few miles. The tanks were strong enough to carry massive guns capable of blowing down enemy trench walls from a 100 metres away. Ties meant that the enemy would be open so the friendly soldiers could shoot in. Because the tanks were so massive, they tear up mud by their caterpillar tracks, which make it a disadvantage for friendly troops to run and walk over. Many of the German trenches were too wide so the tanks front fell into the trenches instead of going over. Consequently if the machine gunners were close to the tank, they could put sticky bombs on the side of it. The tanks were sometimes unreliable and most broke down at the start. This meant that lots of them would be a waste of money. There were still many mechanical problems with tanks, but they proved themselves to be a weapon of the future. In the event, the full potential of the tank was not to be realised until it had been from its infantry support role. Once it appeared, backed by air power, the age of battlefield domination was over. Wars of movement were once possible. With machine guns the tanks were killing machines that were lethal. Machine guns: It provided rapid and sustained fire so you wouldnt waste valuable time reloading the weapon. This also meant that the enemy could be mowed down easily so that it could hold the frontline and was a very valuable defensive item. They were useful in planes because it was very hard to hit enemy planes so machine guns could fire randomly and fast so there would be a definite hit. The machine guns were very expensive and when in a time of war, countries were strapped for cash so they were very rare. They also used a lot of ammunition. Around 120 bullets were fired per minute so it would cost lots and lots of money to fuel it. The machine guns could not be used to attack because they were too heavy. Also if their own troops were going across, then the machine gunners would have to stop because they would kill their own men. The machine guns were a great invention and provided a fresh new start for some future technology. It proved useful in many battles. These machines mainly won some of these battles. Gas: The gas method was deadly and had never been seen before. It could spread through walls and trenches and went as far as it could until it diffused. This meant that you didnt always have to hit the right spot while releasing the gas. The gas could also kill people fast and could cloud the vision of many people so they would wander out, linking it to the tanks and so the tanks could move across without being seen or heard if the soldiers had gas masks on until the tanks came close. Usually to attack you would need to lose a few men at least but this new method meant that no friendly soldier would be hurt in the process. Although gas could kill quickly, it took a long time to get to its destination just like a zeppelin. Lots of gas was really needed to kill the enemy soldiers because the gas needed to be dense. This meant that it was expensive to use the gas and it wasnt always effective because most of the soldiers had gas masks after a few months. This meant that gas could be totally ineffective and so it would be such a waste of money on the gas. Gas, of course, could accidentally come back to your own trenches from wind coming your way. Gas was highly feared by many humans throughout Europe because many rumours had gone around that it was the work of the devil and could kill anything so when gasmasks were introduced it meant that many people were rushing around for them like they were a saviour. Planes and Zeppelins: Planes and zeppelins were very useful because there was warfare everywhere. On land, under ground and on water but now in the air. It was useful because no guns were able to fire up at 180à ¯Ã ¿Ã ½ so planes were very unlikely to get shot down. They could drop bombs straight down on the enemy. This meant they could be accurate. Planes are linked with machineguns because of the use of them in planes so you didnt have to be accurate to shoot fighter planes. Zeppelins could be massive transport carriers of weapons and other goods. These sorts of machines would take a lot of time to make and be expensive which makes them like tanks. They were not always in the air and so had hangers and such where lots of bombers could easily blow them up before they could get into the air. Like most of technology, both sides would always find out the secret of the new machine so battles in the sky would always take place and would normally be a long battle or a stalemate. Planes were lightweight because they could not fly if they werent so this meant they had no armour so were unreliable. Planes and zeppelins were not used until the Second World War because earlier planes were unsuccessful and zeppelins hadnt been invented yet. But planes were found to be useful and they evolved around the war. The zeppelins were massive airplanes like air tanks ready to drop massive bombs. Modern Technology These modern methods were more effective, accurate and much more reliable. The older methods included horses, which were fast, but as animals they needed feeding, looking after and they needed rest so that meant they would have to wait prolonged periods for the chance to attack. It would cost money to feed the horse. They needed medicine to look after the horse as well. Dogs and pigeons were also used in the war for communication. Pigeons could fly distances of up to 60 miles and 80% of messages got through. But radio messages and telegraph wires were much more useful and would have direct contact with HQ and all messages would get through. So the older methods were fine for the time. Most battles did not take place and were stalemates so the newer technology was needed to break the stalemate and reach a quicker end of a battle, meaning a quicker war. But machine guns were meant to defend trenches and so were effective that they caused most of the stalemates. Many people had good ideas but tanks were the best and this pushed back enemy lines because enemy machine guns could not shoot them and waves of soldiers followed behind them. But tanks were for blowing up artillery not soldiers. So the army needed a weapon for killing masses of soldiers. The answer was gas. At first gas was used to knockout enemy soldiers but gradually more lethal gases were introduced. To kill, blind, maim and blister the enemy. Gas broke stalemates easily 178,500 British were hurt and 7,500 killed by gas. The Germans had 101,650 hurt and 5,350 killed. But then gas masks were invented and gas became so useless that some other machine was needed. Planes were used in earlier wars but were not effective but now new types were available so armies tried them and they seemed unstoppable by guns because they were so fast and there were battles in the air but as per usual there were guns to shoot down planes. So many new inventions were made and were, as you can see from my evidence, much more effective then old fashioned methods but there was always something to stop the new technology. The best defensive weapon is apparent to be the machinegun out of the new and old technology. This is because of the way it mowed down the enemy soldiers coming towards the trench. They could also be far apart because the gun could rotate up to 360à ¯Ã ¿Ã ½. Even though it is a defensive weapon, it was most useful in attacking machines such as planes because of its quick fire. The best technology for attack was the planes because of their ability to pass over anything and have no boundaries unlike tanks, which cant pass over some trenches. They were able to break the stalemate by bombing front trenches and pushing the enemy back. New Technology and inventions were vital in breaking the stalemate in the war on the western front and completely replaced older fashioned methods. To discuss this we need to look at different parts of the sentence. To start off with New technology and inventions were vital to break the stalemate in the war can be discussed easily. It says that they were vital but they were not only used to break the stalemate they were used also to keep the stalemate (machine guns). Some were not vital to the breaking of the stalemate but some were just used to destroy the trenches but not actually cause enough damage to break the stalemate and push the enemy back. The second part of the sentence is and completely replaced older fashioned methods. The word completely should not be used because if all the modern technology failed then the soldiers would have to rely on the older methods. So the word completely should be changed to parts. The fact is that nothing is ever totally replaced or exterminated. For example small pox is still around in the world today but not in Europe and that is why it is like the new technology. It may have replaced the older fashioned methods in Europe but it still did not replace it in the whole world. For example in China at that time, many horses were still used at the time. This sentence only complies with the positive side of the effect of modern technology. It uses two main facts to present the idea that the modern technology was only good. Coming into the new century was a big time for the old 19th century people. They were a new generation of invention lovers who were not afraid of the new technology unlike the generation before them. So they welcomed the new machines not fearing what damage they could do because they had only experienced mostly good things from new machines. Conclusion: The whole point of the essay was not to find out both sides of the modern weapon findings. As I went over the project I found different ideas and views on how technology was good and needed and how European Warfare would have been better off without it. I found out which machines were useful and which caused more hassle than good. I found why people views were what they were and whether they were good enough or not. At first before I came into this project fully, my views were that all technology was for the best but some were not and some were vital for peace. Weapons can be used for peace but they are mostly used for war. I found that tanks, if not invented, would surely effect the damage felt on Britain. Most probably increasing it because of the way the British used it so much. I had also found that if the German machine gun had not been invented, that the Germans may have lost the war much quicker because of the way they fiercely mowed down enemy soldiers heading towards the trenches. I found that many people had to put their trust in the machines and use them because of the inevitable increase in use of them. Many people I have read about have pushed for an technological advance in weapon warfare where others have the sure belief that it will all end up wrong.
Sunday, October 27, 2019
Analysis Of The Characteristics Of Online Fashion Shoppers Marketing Essay
Analysis Of The Characteristics Of Online Fashion Shoppers Marketing Essay Online fashion shopping is a segment of e-commerce that has both a large consumer marketbase and an ever-progressing curve of technology information development. The elements that go into market research for shopping online involve two main aspects: the consumer and technology, as discrete yet related elements. There has been much research conducted which explores both facets, and research which has attempted to view the impact of one area on the other. Consumer behavior in the online marketplace has typically been reported as influenced mainly by the factor of convenience. If it is convenient, then the consumer will favor online shopping. Technology has been most often cited to influence consumer shopping behavior if it is easy to use. Both the consumer and the technology element have undergone an evolution that is not yet finished in terms of defining market elements. As technology develops, so too that influence consumer behavior, which in turn influences technology, and so on. Va rious consumer models have evolved to explain online shopping behavior, and for the purposes of the following research thesis, both the utilitarian and hedonistic motivation models are referenced and applied. Additionally, various technology acceptance models have been posited as antecedents in defining consumer behavior for online shopping. A description of some commonly utilized models is provided in this thesis, though no one model is utilized here. However, elements of the technology acceptance models that are fairly ubiquitous across the models are utilized, those chiefly being the perceived ease of use (of technology) and the perceived benefit to the consumer of utilizing the technology (here, online fashion shopping). This research thesis looks at personal characteristics as they influence various behaviours and attitudes toward online fashion shopping. A survey questionnaire is used as the data gathering instrument. Responses are reported as frequencies and cross-tabulations . A discussion on the findings is offered in both the section on the analysis and in the conclusion of this thesis. CHAPTER 1: Introduction: Concepts, Issues, and Definitions Statement of Purpose The purpose of this research paper is to examine the attitudes and characteristics of people who use the internet to engage in online-shopping to determine if there are personal or demographic factors that influence online fashion shopping. Various technology acceptance models are examined and utilized to elucidate those factors of the consumer that drive their online fashion shopping behavior (Zhou, Dai, Zhang, 2007). The importance of this issue has its foundations in the growing prevalence in web-based consumerism. Research into online consumer shopping behavior tends to focus on either the technology aspect or the consumer aspect. These two approaches are but mirrors of each other, with data from each aspect used to tweak marketing and technology elements. While a great deal of online shopping research concerns the web interface and how it is perceived by users and how that influence their buying behavior, there is also a great deal of research on consumer behavior, including demographics. The relevance of this particular research project approaches the topic from the consumer end, through examining their actual personal attributes and characteristics, with influencing factors as found in the technology aspect. Consumers, in this case online fashion shoppers, have choices in their shopping preferences, which is of primary interest to retailers and marketers. The factors which influence their buying decisions from front-end identification of a need or desire to back-end fulfillment through market selection and procurement can be elucidated through examining the attributes and characteristics of these consumers (Cho Fiorito, 2008). This data may inform not only the identification of trends in consumerism, but also practical applications for web-based marketing applications. The first decade of the 21st century shows a domination of internet activity in many aspects of modernized cultures, where business to consumer marketing has proliferated (Dennis, Harris, Sandju, 2002). As knowledge increases regarding the factors that influence online fashion consumers, business can incorporate both the consumer characteristics and the technology aspects required to meet those consumer characteristic-driven choices (Kim Forsythe, Factors Affecting Adoption of Product Virtualization Technology for Online Consumer Electronics Shopping, 2009). The outcome is an optimal online fashion shopping environment that recognizes and adjusts to the influencing elements of its customer base. This research paper will explore those characteristics of the online fashion shopper, in order to better inform both business and technology requirements in this market segment. A comprehensive literature review on the topic is offered to illuminate the topic. A research strategy for examining the topic is given, with relevant design elements in the data-gathering instrument chosen for data acquisition. A conclusion is provided to highlight the main points of this research paper and to synthesize the topics. Research Question The research question for this thesis project is posed thusly: What are the attributes and characteristics of online fashion shoppers that influence their utilization of online shopping sites? 1.3 Objectives of Research The objectives of the research focus on the following areas: To examine the characteristic of online clothing customer. To explore the attitude of people toward online clothing purchasing.à To identify the factors for the use of online fashion shopping of computer-skilled people. To suggest areas of future research for online shopping that are informed by factors of technology acceptance models. The first two objectives of this research focus on consumer attributes. The third objective will be elucidated through exploring technology acceptance models. The final objective synthesizes the information gained from this research project. 1.4 Statement of General Topic Area: Online Fashion Shoppers, Defined Online shoppers are those consumers which have the following general characteristics which can inform the conceptualization of the particular consumer: They are computer-saavy (Dennis, Harris, Sandju, 2002). They have access to utilize a spending account that works with internal payment portals, such as a credit card, bank account, or paypal (Goldsmith Goldsmith, 2002). They seek expanded choice (Jayawardhena, Wright, Dennis, 2007). They seek convenience (Dixon Marsden, 2005). Psychologically, they seek immediate gratification (Zhou, Dai, Zhang, 2007). They shop for fashion items on the internet as a major shopping venue (Kim Kim, 2004). These generalities can be informed through further analysis in any one characteristic area. However, for conceptual purposes of this research paper, the online fashion shopper is a consumer of the modern age, encompassing the areas of technology in the internet age (Jayawardhena, Wright, Dennis, 2007). *BLANK PAGE BETWEEN CHAPTERS* CHAPTER 2: Literature Review 2.1 Fashion is a Gendered Practice Psychological antecedents exist in the research literature for online consumer behavior, yet fundamentally there is the issue of how fashion is perceived as a concept and how that conceptualisation affects cultural and societal perceptions. This is important to understand for its influences upon consumer behavior and the identification of consumer attributes. Fashion: An Overview In the modernized world of first world countries, asking the typical person on the street what is meant by fashion may likely get a response that has something to do with the way people dress. Others may see fashion as a trend in an of itself, as things pass in and out fashion. Yet commonly held ideas about fashion do indeed refer to the individual outward trappings that humans utilize to communicate their presence in the social sphere. These may be clothing, accessories like jewelry, or even items like tattoos or other types of body art. In essence, the making of a modern identity for the individual involves blending fashion with current social mores and attitudes (Entwhistle, 2000). Mears (2008) describes the concept of fashion in terms of how society chooses to communicate popular ideas of fashion through the use of fashion models on the catwalk. Here, posits Mears, the fashion model is constructed based on the floating norms of society, which are subject to the instability in gender ideations of society, and the whims of the cultural production markets. The instability between the rigid structures of the marketplace and an impossible idealized femininity are displayed in modern culture through the idea of the fashion model (Mears, 2008). Fashion, then, is not separate from the body. The body (self) and the items that dress the body are one; they are a reflection of the idea of gender in society (which is variable) and the product of cultural variances in the marketplace. Fashion, in essence, is the product of cultural ideas and practices about gender, place, social norms, and institutions. Concept of Gender Gender does not merely refer to the male/female dyad, in which stereotyped ways of acting are considered to be socially acceptable at any given point in social time. It is not only role ideals, though that is part of it the concept. Gender also encompasses issues of race, sexuality, geographic and spatial time and place, and social class as well (Healey, 2006). Gender also refers to sexual orientation, which may differ from ones biological reality. Buss (2010) reports that gender refers to mate selection, encompassing ideas of physical attractiveness, parental investment, reproductive capacity, and asymmetries between the maternal and paternal role. Those characteristics that were valued more by males had to do with reproductive capacity, while those characteristics valued by women dealt with resource acquisition. The cross cultural references can illuminate the ways in which the gender phenomena causes people to behave; the role of fashion, as one aspect of gender relations demonstrates the various cultural ways in which people may behave in order to choose suitable mates (Buss, 2010). Gender, as recognized as encompassing social ideas about male/female relationships and roles, as well as referring to the individual selection of mates based on male/female desirable characteristics, can inform the manner in which fashion, as a modern notion, is influenced by role stereotypes and evolutionary reproductive tendencies. Consider the role of the female model on the catwalk. Based on a construction of floating norms of society and marketplace vagaries, this idea of the female is highly sexualized, appealing to the male value of reproductive capacity in mate selection. The female idealization of the model is a communication not only to men, but also of women, stating that the ideal mate of the woman is one that can provide resources. It, the model of the catwalk fashion model, encompasses the evolutionary, social, and cultural communication desired by males, and recognized as such by females, through the manipulation of the fashion construct as a media tool of communication between the sexes (Entwhistle, 2000). Fashion, therefore, is essentially a gendered practice. Indeed, this is the practice of communication; the communication of ideas, values, desires, social ideas, and cultural norms is offered through the gender-infused evolutionary and anthropological elements of roles, mates, reproduction, and species survival (Buss, 2010). The example of the fashion model is one easy way to see the transfer of gender ideas. Male-valued ideas and female-valued conceptualizations are quickly viewed through sampling the fashion of a culture. Mate selection (sexuality, reproduction) as one aspect of the gender phenomenon, is provided through the media of fashion communication, which differs depending on time, place, and cultural influences. 2.2 Online Consumers Attributes Sorce, Perotti and Widrick (2005) studied age differences in online buying behavior. They studies 300 college students and staff from a United States university and looked for trends in attitudes based on age differences toward online shopping. Their results indicate that older and younger shoppers buy equally, though younger shoppers and especially first time online shoppers tend to be more varied in the products they buy, while older shoppers tend toward specificity in their buying behavior. Additionally, age differences in buying behavior can help retailers predict age-related product purchase variance, with older shoppers tending to purchase family-related items such as toys and sporting goods at a greater rate than younger shoppers, while younger shoppers tended to purchase items like music, technology, and health-related services as a greater rate than older shoppers. This age difference in product segmentation reflects a broader trend in generational internet use. Jones and Fo x (2009) report that the 18-32 year old age group are more tech-savvy digital natives engaging in a wide range of internet activities, while age groups above 32 years tend to use the internet for banking, shopping, and research (Jones Fox, 2009). Gender differences have also been researched as indicators of online shopping preferences (Kim Forsythe, Factors Affecting Adoption of Product Virtualization Technology for Online Consumer Electronics Shopping, 2009). The use of internet related activities has traditionally been apportioned to a male-dominated sphere (Jayawardhena, Wright, Dennis, 2007). Women perceive a higher level of risk in online shopping than men (Garbarino Strahilevitz, 2004). The trend from a male-dominated, pro-risk approach to internet use is changing, and women are fast closing the perceived gender gap in online utilization (Kim Forsythe, 2009). The male/female difference may be different depending on culture and sexual orientation. Weiser (2000) studied the factors that influence the use of the internet by women. A large survey sample of males and females was used to assess user preferences for internet use. Men preferred to use the internet for education and leisure, while women preferred to use it for communication and assistance with academics (Weiser, 2000). Wolf (2004) suggests that women tend to use emotion in their utilization of the internet, reflecting a stance that gender-based market psychology may inform retailers on how to construct their online portals. Rodgers and Harris (2003) report that three areas affect both men and womens use of e-commerce, those being emotion, trust, and convenience. Men report satisfaction with using the internet in these three area, while women report dissatisfaction in these same areas (Rodgers Harris, 2003). Income level is also positively correlated with online shopping utilization, regardless of gender or age differences (Zhou, Dai, Zhang, 2007). Forsythe and Shi (2003) posit that high internet users tend to have high incomes. They note that perceptions of risk in internet shopping tend to decrease as income level increases. Internet users tend to have more disposable income, which is a reflection on the fact that they use the internet at all. Bucy (2003) reports that internet use is lowest among single mothers, those in lower socioeconomic groups, and older low-income groups. Education has been reported to have an effect on online activity, though these reports have been mixed, ranging from no effect to increased effect of education on online activity (Zhou, Dai, Zhang, 2007). Oftentimes college users simply have greater access to internet resources than other groups, suggesting that simple access as a fundamental resource may impact the utilization of online e-commerce (Seock Norton, 2007). Mahmood, Bagchi, and Ford (2004), however, suggest that education is not an influencing factor in internet use, while the factors of trust and economic conditions are. Convenience is often cited in existing studies as a factor involved in online shopping (Demangeot Broderick, 2007). Park and Kim (2003) discuss the depersonalization of the shopping experience by the utilization of e-commerce. They note that users report a high utility in ease of gathering information and finding good quality through well-designed retail web interfaces, suggesting an overall satisfaction with the e-commerce as found in the factor of convenience. This view is disputed by Jayawardhena, Wright, and Dennis (2007), who find that convenience is not a principally motivating factor for online shopping; indeed, they report that the chief factors that influence online shopping are prior purchase and gender. Trust is another factor involved in online shopping behaviour and speaks to the attributes of the consumer. Women tend to be less trusting of internet shopping than men, and younger people tend to be more trusting of utilizing the internet than older people (Dennis, Harris, Sandju, 2002). Connolly and Bannister (2008) state that the consumers trust in online shopping relates to the perceived integrity of the retailer, and the perceived competence of the retailer. Integrity is based upon a social perception while competence is based upon a technological perception. Internet retailers who seek to engender trust in their customers must incorporate the e-commerce store front with the latest information technology combined with the latest consumer marketing research. How people choose to embrace technology is also an important consideration in internet marketing to online shoppers (Forsythe Shi, 2003). This element can be explained through the examination of various technology acceptance theories. 2.3 Technology Acceptance Theories Technology acceptance theories attempt to explain how and why people come to adopt and use new technology. While there are several models that exist to explain this phenomenon, this paper will report on four theories to place online fashion shoppers attributes within, to help illuminate the factors involved in explaining the utilization of online shopping. The factors of technology that influence online shoppers in how they utilize the internet will be analyzed through the survey instrument of this research project. Online Shopping Acceptance Model Zhou, Dai, and Zhang (2007) constructed an Online Shopping Acceptance Model, illustrating elements of the internet (technology) and attributes of the consumer, to show a flow process model incorporating the elements of motivation, innovation, perception, shopping orientation, normative beliefs, attitude, online experience, shopping intention, and satisfaction, resulting in the event of online shopping. This is an inclusive model, and draws together the salient marketing elements regarding online shopping. In the Zhou et al. (2007) study, the resulting construction of the OSAM offer future researchers a holistic way to approach the area of online shopping. Theory of Reasoned Action The theory of reasoned actions (TRA) was presented by Fishbein and Ajzen in 1980. The origins of the theory stem from the study of social psychology. This field attempts to explain why attitude may affect behavior. TRA seeks to explain and even forecast behaviour based on the beliefs, attitudes and intentions of people. An individuals behavior is a result of these three factors, according to the theory of reasoned actions model. According to Fishbein and Ajzen (1980), behaviour is driven by behavioural intention. A persons intentions stem from the attitude toward the behavior. Moreover, the behavior in addition to the subjective norms, are also affected. During ones lifetime, various beliefs can impact attitudes. Descriptive beliefs can be formed by personal experience, or gained by obtaining outside information. More generally, the more likable an object/concept is, the better the feeling regarding it, and the more unlikeable an object is, the more negative the feeling is regarding it. As a consequence, an individual makes an assessment about the outcomes of various behaviors. Indeed, the person will evaluate the desirability of these outcomes and associate either a positive or negative association with it. The TRA model. This model reports behavior as a consequence of intention to behave, which is prompted by the attitude toward the subjective norm. (adapted from Ajzen and Fishbein, 1980). Technology Acceptance Model The theory of reasoned actionà was modifiedà and adapted into a new model, called the technology acceptance model (TAM). Whereas the TRA model usesà behaviourà and subjective norm, the TAM uses measures of technology acceptance. These measures are how people perceive the ease of use of the technology, and how useful theyà perceiveà it to be. These two acceptance measures are meant to inform on the intention of people to actually use the new technology.à Ease of use refers to the amount ofà effortà theà personà perceives must be spent in using the technology, and usefulness refers to the perception of the person that the technology willà benefità them in some way (Vijayasarathy, 2004). The following diagram illustrates the TAM: http://www8.org/w8-papers/1b-multimedia/integrated/im_03.gifSource: Sodergard et al. (1999). Diffusion of Innovations Model Diffusion of Innovations theory is the process by which new ideas and technology spread throughout society. DOI tells us how fast and why new ideas spread in the manner in which they do (Rogers, 1962; 2003, pp. 5-7). The communication process through which a new idea or technology is accepted by consumers is the diffusion rubric. à The rate of diffusion is the speed by which that innovation spreads from one consumer to another. à Consumers, by definition, become so through learning about new products, trying them out, and either accepting them or not. à Previous methods of getting market knowledge to consumers was through utilizing the tools of mass marketing, which is essentially a catch-all process, and is both time-intensive and expensive. à Following mass marketing came the use of market strategies that identified and targeted heavy users of a product (Bass, 2004). à This has since evolved into consumer-specific, early adopter model of consumer behavior marketing. The D iffusion of Innovations theory tells us how this happens (Im, Mason, Houston, 2007, pp. 63-66). The following diagram provides a snapshot of DOI theory: http://upload.wikimedia.org/wikipedia/commons/thumb/0/0f/Diffusionofideas.PNG/330px-Diffusionofideas.PNG As the diagram shows, an innovation has adopter categories. These categories are based upon a consumers innovativeness, or likelihood to use the innovation, which can be plotted on an S-curve (Rogers E. , 1962; 2003). Early adopters have more innovativeness than laggards or late adopters. As more consumers adopt the technology (shown in blue), the market share (shown in yellow) will reach market saturation; diffusion of innovation in consumer behaviors thus tells us that once an innovation spreads to a certain point in the consumer base, the market becomes saturated (Rogers, 1962; 2003) (Wikipedia, 2010). Four Key Elements of Diffusion of Innovations Theory DOI theory harnesses the concepts of innovation, communication, time, and social system (the target arena), to explain how and at what rate new ideas move through society and from person to person (or more appropriately, consumer to consumer) (Rogers, 1962; 2003). One can imagine the spread of information about a new idea; one person learns of it, tells another person, that person tells another person, and so on until the innovation idea is spread throughout society. In marketing, this concept works on consumer behavior at a micro-level; someone tries out a new product, tells another person about it, that person tries it and tells another person about it, and so on. Often we here about these ideas, as found in common phrases such as word of mouth is the best advertising, or put your money where your mouth is, and one good turn deserves another; these types market-related processes where the consumer is the biggest advertiser is one example of product/idea diffusion as found in DOI th eory (Solomon, 2004, p. 174). To reiterate, the key elements of Diffusion of Innovations Theory are: Innovation: the change, the idea, the product that is being launched. Communication: the methods through which the information about the idea are being disseminated. Time: the process by which a person (consumer) makes a decision about the innovation, and the speed by which the innovation is adopted by others. Social System: the cohesive arena of people engaged in seeking a common goal. (Rogers, 1962; 2003, pp. 17-24). Decision Making in Diffusion of Innovation Theory A consumer (this report is focusing on consumer behavior) is exposed to an innovation, whether it be a new product or service, and must make a decision about it; will they use it, like it, reject it? The process of decision making in innovations follows a three step model: Optional Innovation Decision: the decision about the innovation is made by a consumer who is somehow different from other consumers in the same social system. Collective Innovation Decision: the decision about the innovation is made by all the consumers within the particular social system. Authority-Innovation Decision: the decision about the innovation is made by one consumer, a leader, an authority figure or figures who are in a position of power. (Rogers, 1962; 2003, p. 372). Some types of decisions are dependent upon decisions made about other innovations. For example, a housewife will not be able to trial a new cleaning product until her local store makes the decision to stock the product. That is called a contingent decision innovation (Persichitte, Tharpe, Caffarella, 1999). Adoption Process in Innovation Decision Making Within DOI theory, there is a decision making process as generally outlined above, as well as a finer decision making process consisting of five stages, known as the Adoption process. The following model details the Adoption process: http://www.fidis.net/typo3temp/tx_rlmpofficelib_8cb7cf257e.png (Royer, 2010). Knowledge: the consumer does not have enough information to make a decision, and may not yet be inspired to seek the information. Persuasion: the consumer is actively engaged in seeking information about an innovation. Decision: the consumer is weighing the pros and cons of the innovation, and may have trouble making a decision. Implementation: the consumer is trialing the innovation, and determining its usefulness. Confirmation: the consumer is finalizing their decision about the innovation. (Rogers, 1962; 2003, p. 83). This is a highly dynamic process, and while the consumer is moved through the stages, this process may rely as much on psychological inputs and variances as it does on hard empirical facts (Kleijnena, Leeb, Wetzels, 2009). Factors Affecting Adoption of Innovations The speed at which an innovation is accepted/adopted depends upon the category of the adopter. A consumer can be a respected person and thus with a vast social network to draw upon, the adopter(s) can be a group of consumers who will heavily use the innovation, or the adopter can be one of the early variety who is influenced by positive messages about the innovation. Through influencing the adoption process, consumer behavior can be directed toward moving the innovations acceptance toward a place on the DOI curve known as critical mass, where the innovations use and adoption are self-sustaining (Rogers E. , 2004). Innovations have inherent characteristics that act upon a consumers choice of adoption or rejection. à First the innovation has some type of relative advantage over its predecessors; second is that the innovation has the quality of compatibility to be utilized in the consumers life; the innovation must be sufficiently complex but not too complex for the consumer to use; the innovation must be able to be trialed with relative ease; and finally the innovation that has high visibility to others is more likely to be adopted by peer consumers (Tornatsky Klein, 1982, pp. 28-30). à Applicable to online fashion shopping, one can meet the conceptual requirements of innovations, in that online shopping is more convenient than visiting brick and mortar stores, online fashion shopping for those that prefer to do their fashion shopping over the internet is highly compatible with the consumers preferences, online shopping for the skilled computer user is very ease to use, and the prevalence a nd spread of e-commerce makes online fashion shopping an attractive venue for the savvy fashion shopping population who use computers. Consequences of Decisions When a consumer makes a decision, there will be some type of consequence or outcome (Burt, 1987). Three categories characterize the nature of these consequences: Desirable vs. Undesirable Direct vs. Indirect Anticipated vs. Unanticipated (Hubner, 1996) (Rogers E. , 1962; 2003). A consumers choice to use one product over another may have undesirable, indirect, and unanticipated consequences, such as the choice to buy fashion apparel online rather than at the locally based brick and mortar store. Where the brick and mortar store supports the local economy in which it exists, providing jobs and taxes, the internet based retailer may be not locally based, thus taking away monies from the local shops that may suffer economically. 2.4 Summary of the Literature The literature thus presented has focused on the concepts of fashion and gender, attributes of online consumers, and technology acceptance models. While e-commerce is a product of the internet age, the field of research regarding online fashion shopping behavior and attributes of online fashion shoppers clearly leaves room for discovery. At best, the antecedents in the research literature offer a way to forward in the research through exploring the new face of consumerism in the age of technology. The idea that is emerging in research into online shopping is that new models are coming to the forefront which offers a holistic picture of the factors that influence the final outcome of product/service purchase. On one hand there is the consumer, and on the other hand there is technology. In between the two facets are many influencing factors, which through the survey questionnaire designed for this research, some of those issues will be examined. CHAPTER 3: Research Strategy Conceptualization of the Issue The purpose of this chapter is to define the methodology used to evaluate issues associated with online fashion shoppers. Given the growing prevalence of e-commerce and the spread of available internet to populations across the world, the nature of the consumer as a field of study is of high relevance. The attributes and characteristics of the consumer may change with time, place, and influencing social climates. While various technology acceptance models exist to explain how people come to adopt/accept the use of technology, the particular factors within th
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